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Alpha Pure Luxury Aromatic Fresh Eau de Parfum — 50ml

Eau de ParfumMasculineFrench Blend6-8 Hour LongevityModerate SillageEveryday Sharp
Rs. 649.00Rs. 1,349.00SAVE 51%
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Alpha Pure Luxury Aromatic Fresh Eau de Parfum — 50ml

Alpha Pure is a crisp, French-style aromatic — bergamot, lavender, vetiver — a modern take on the classic gentleman scent.

Grapefruit and basil in the opening give it a wide-awake lift; the vetiver-cedar dry-down reads clean and polished. Meetings, first impressions, hot linen days.

Fragrance FamilyAromatic Fresh
ConcentrationEau de Parfum
Longevity6 – 8 Hours
SillageModerate — crisp and clean
SeasonSpring · Summer · Office Days
Country of OriginIndia
Shelf Life36 Months from manufacture

Two to three sprays · Chest, neck, one wrist · Apply 15 min after shower on damp skin · Reapply midday for evening plans · Pair with a white shirt

The Story Behind the Scent
A pressed shirt and a clean shave — bergamot, vetiver, and quiet confidence.

Alpha Pure was composed for the man who does not need to say much. Bergamot and grapefruit open sharp and citrus-forward, layered over a herbal lavender-and-cardamom heart. The base of vetiver, cedar, and clean musk gives it the kind of dry, polished finish that reads as a well-pressed shirt on skin. Office by day, dinner by night.

Loved by 2.0k+ Wearers

Over 385 verified reviews — here is what they say

4.6
Based on 385 reviews
5
78%
4
15%
3
5%
2
1%
1
1%
2026-07-28
Kabir S.
Verified Purchase

This has become my everyday office fragrance. Clean, sharp, professional — reminds me of a well-known Dior citrus without the price tag. Compliment magnet.

2026-07-12
Aryan V.
Verified Purchase

The bergamot opening is fantastic. It fades to a beautiful woody-vetiver base after about an hour. Not overpowering, which is exactly what I wanted.

2026-06-24
Nikhil P.
Verified Purchase

Great summer scent, very refreshing. Only critique is longevity — I re-spray around 3pm. But that is expected for a fresh aromatic.

2026-05-31
Rahul M.
Verified Purchase

Wore it to a job interview and got the job. Coincidence? Maybe. Point is, it smells like competence.

2026-05-06
Sameer D.
Verified Purchase

Clean, mature, timeless. This is the perfume I would gift my father, my brother, or wear myself. Excellent everyday scent.

2026-04-07
Yash T.
Verified Purchase

Very refined composition. Sillage is not massive but the scent hugs the skin nicely for six or seven hours. Perfect for the office.

Why Brada?
Premium Quality
Cruelty Free
Long Lasting
Variety of Fragrances
100% Vegan

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Frequently Asked Questions

Still curious? WhatsApp us — we reply within minutes.

Attar is a natural oil-based fragrance with no alcohol. It is more concentrated, skin-safe, and tends to last longer on skin than alcohol-based perfumes.
Our attars are 100% alcohol-free. Our perfume sprays use a carefully balanced alcohol base that is gentle on skin.
Our attars typically last 6-10 hours on skin. Perfume sprays last 4-8 hours. Longevity varies by skin type and activity level.
Yes. All our products are dermatologist tested and made without harmful chemicals. However, we recommend a patch test for very sensitive skin.
Apply attar to pulse points — wrists, neck, behind ears, and inside elbows. Do not rub. Allow to dry naturally for best longevity.
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