0+
Hours longevity
One spray in the morning. Catch it again at midnight.
The BRADA Story
Built to be Remembered.
An Eau de Parfum for the ones who don't fade.
Built to outlast the night, the morning, and every long story it sets up.
Keep goingSpray once. Dare them to forget.
Born loud. Built to last.
The feeling
You leave.The scent stays.
Hours later, the room still knows.
Tomorrow, the hoodie still does.
Someone else's cologne fades by lunch.
Your BRADA doesn't. Twelve hours. Sometimes more.
The numbers
Built different. Here's the math.
0%
Fragrance oil
Eau de Parfum strength. Always. No watered-down editions.
0×
Longer than cologne
Their four hours = your twelve. Do the math.
0
Hours on fabric
Find it on a scarf two days later. People ask.
The comparison
Most perfumes vs BRADA.
Most perfumes
BRADA
4–6 hours
12+ hours
8–15% concentration
25–30% (EDP strength)
Faint by lunch
Walks ahead of you
Smells like everyone
Smells like you
Reapply twice a day
Spray once. Done.
Longevity
4–6 hours
12+ hours
Concentration
8–15% concentration
25–30% (EDP strength)
Sillage
Faint by lunch
Walks ahead of you
Identity
Smells like everyone
Smells like you
Reapply
Reapply twice a day
Spray once. Done.
The manifesto
We believe—
- A fragrance should outlast the night.
- Yours should smell different on you.
- Subtle is overrated. Arrive before you do.
- Being remembered by your scent is the only flex that lasts.
Find your scent.
The one they'll associate with you. The one that walks into the room first. Forever, ideally.